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Walk with Ali on his journey to greatness

THE ATHLETE

THE HUMANITARIAN

Experience the moments that shaped Muhammad Ali and created a global icon

From the first tentative steps into a Louisville Gym to the blinding lights of Maddison Square Garden, experience the moments that shaped Muhammad Ali and created a global phenomenon. Using AR and VR technology you can step back in time and into the ring to go toe-to-toe with Ali. Feel the frenzied crowd. Be blinded by the camera flashes. Experience the speed, ferocity and showmanship that captivated the world and inspired a movement.

Confidence Conviction Dedication GIVING Spirituality RESPECT

Confidence Conviction Dedication GIVING Spirituality RESPECT

The making of the man: Ali’s 6 Principles

Athleticism is only half of Ali’s story. For a man who turned a ring in to a stage, his speed of thought and strength of conviction is the reason he transcended the sport of boxing. As the journey unfolds you’ll get to enter the mind of a champion and Ali’s school of thought. Immerse yourself in an immersive exhibition inspired by Ali’s poems and thoughts and curate your own recipe to carry his legacy on.

Opening times

The opening bell for the Muhammad Ali Experience will ring in Los Angeles, in Summer 2022. Opening hours are 9am to 9pm daily, 365 days a year. Private Ali Experience tours and special event bookings will be available outside normal operating hours.

COVID–19 PLAN

The health and safety of our guests and team is our number one priority. All compliance will be met with recent Government guidelines and our teams have implemented numerous measures to ensure the safety and well-being of our guests. Current and new technologies will be utilized for this protective purpose including contactless entry, payment, ticketing, experiences and more. We ask anyone visiting our attraction to observe all guidelines, signage and crew instructions.